Choosing a suitable domain name - MWB Business Exchange

When it comes to business websites, many small business owners worry a great deal about their contact details, but really concerns about not having an impressive office address can be solved by renting a virtual office. However, if you choose a poor domain name this can be a serious barrier to the promotion of your business.

When it comes to deciding on a domain name for your website, you need to have a clear idea of how your customers think and how they go about searching online, as your domain name will be crucial to your chances of successfully marketing your business on the internet. You also need to choose something that will show up well on search engines, meaning your name needs to be memorable in the first place, but you also want to try and secure those internet users referred to as ?low hanging fruit? ? like those who have typed in a close misspelling of your name. You should also consider whether you want a national or international extension (.com, .co.uk) for your domain name.

When it comes to maximising the potential of internet searching, the best way to achieve this is to ensure that you have the standard term that is used to describe your particular product or service. An example of this would be Nurofen ? which has Painrelief.co.uk. This is important, as over half of those who search online do so under the term that actually describes what they need, rather than putting in the names of specific companies.

Source: http://www.mwbex.com/industry-news/index.php/2012/03/16/choosing-a-suitable-domain-name/

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